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How to Find Your Public Relations Target Market

Before launching a PR or marketing campaign, take the time to learn exactly who your target market is. Assuming you know and understand your market can set you on the wrong course, needlessly costing...

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Creating Your Brand Through Effective PR

According to Wikipedia, a brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

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The Successful Interview Formula For Maximizing Your PR Outreach

This is the last in a three part series on how to successfully handle a media interview.  If you’ve launched a public relations or media campaign, you want to take full advantage of it when an...

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